The Squeaky Shoe Controversy: A Growing Issue for On
On, a Swiss sportswear brand known for its high-end trainers, is facing a growing backlash from customers who are frustrated by the squeaking issue in their shoes. This problem has led some unhappy buyers to take legal action against the company, claiming that the noise makes the shoes “unwearable.”
Customer Complaints and Social Media Outcry
Dozens of customers have taken to Trustpilot to voice their frustrations, with many stating that the squeaking made their shoes unsuitable for daily use. Some even shared their experiences on social media platforms like TikTok, where one video about the issue received over 30,000 views.
In Oregon, USA, a group of dissatisfied customers has taken the matter further by filing a class-action lawsuit. They claim that the squeaks caused by the shoes are not only noisy but also embarrassing. According to the plaintiffs, no reasonable consumer would purchase such expensive shoes if they knew that each step would create an audible sound.
The lawsuit also accuses On of deceptive marketing practices, as many customers found it difficult to return the products after raising complaints.
Warranty Issues and Customer Frustration
Kevin, a customer who purchased £250 walking boots, reported that his shoes were “squeaking like crazy” and became “unwearable” within just a few months. He attempted to claim under the warranty, but his request was denied shortly after submission. A company representative stated that his application had gone through all steps of their evaluation process, but it was still rejected.
Kevin claimed that the company’s investigation did not involve reviewing photos or videos of the shoes, suggesting that the squeaking might be considered a normal feature. Another customer, Perminder Kaur, described her and her husband’s On trainers as “very squeaky,” adding that “you can hear us coming, miles off.”
A client representative responded to her review by stating that squeaking was not classified as a product defect under the warranty. However, an insider revealed that the company usually exchanges footwear that becomes squeaky. Other factors, such as improper usage conditions, may also contribute to the issue.
The CloudTec System and Possible Solutions
The root of the problem appears to be the firm’s CloudTec system, designed for enhanced comfort during running. Some users believe that the squeaking begins after walking or running in rainy weather, as moisture enters the holes and causes the foam to rub against itself with every movement.
Online forums like Reddit have seen various solutions proposed by users. One suggested using sandpaper between the holes, while another recommended applying coconut oil as a lubricant. Others advised using baby powder or sanding the holes down with a nail file.
Industry-Wide Issue or Brand-Specific?
A source close to the company told The Times that while On’s shoes may squeak, especially after being used in certain weather conditions, this issue is not unique to the brand. Nike, for instance, has a dedicated page offering advice to customers on how to deal with squeaky trainers.
Despite the complaints, On is understood to have sold 30 million trainers annually, and some insiders suggest that these issues should be viewed in perspective. The Daily Mail has reached out to On for further comment.
Broader Trends in the Sneaker Market
The controversy surrounding On’s squeaky shoes highlights broader trends in the sneaker market, where consumers are increasingly vocal about product quality and performance. From TikTok exposés to viral scandals, the public’s expectations for footwear are evolving rapidly.
Other brands are also facing scrutiny. For example, there have been discussions about the appeal of ON’s radical running shoes, which feature cloud-inspired soles. Meanwhile, other brands like JD Sports, Nike, Adidas, and Saucony are also navigating challenges related to design, functionality, and consumer satisfaction.
As the market continues to shift, brands must balance innovation with practicality to meet the demands of discerning shoppers.
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